The North Face and My Morning Jacket Collaborate in Support of 21st Century Conservation Service Corps

Earlier this week, The North Face and the Department of Interior announced a partnership in support of the 21st Century Conservation Service Corps. 

According to the DOI press release, "The North Face committed $250,000 and also launched a campaign today as a key component of the initiative featuring a new recording of Woody Guthrie’s iconic anthem “This Land is Your Land” by two-time Grammy nominee My Morning Jacket. The song will be available on iTuneswith more than half of each download going to the 21CSC as My Morning Jacket donates their portion of proceeds to the initiative. Monies raised will create jobs for youth and returning veterans through 21CSC projects on public lands across the nation – from Golden Gate National Recreation Area in California to Everglades National Park in Florida.

We think this is very exciting and are also pleased to see all of the attention it has been getting from publications that run the gambit. Here's a run-down of stories from well-known publications so far:

Telling Urbanites to Flee the Cities (The New York Times)

My Morning Jacket covers Woody Guthrie in epic new commercial (USA Today)

My Morning Jacket Records Woody Guthrie Classic For North Face Campaign To Benefit Public Lands (Fast Company)

The North Face and Dept. of Interior Partner to Protect Public Lands (Triple Pundit)

My Morning Jacket's Jim James on 'Magic' of 'This Land Is Your Land' (Rolling Stone)

[Video] U.S. Secretary Of The Interior Sally Jewell (Huffington Post Live)

The advertisement below will debut on Sunday Night Football on November 9th. At the very end you can see the 21CSC logo for a split-second. 

We wish to thank the Department of Interior, The North Face, and My Morning Jacket for their support of getting more young people and veterans out working on America's public lands through the 21st Century Conservation Service Corps!